About Us: The Dog's Deli
Welcome to our online store, where we are passionate about providing healthy, wholesome nutrition for your beloved dogs, cats and small animals. At The Dog's Deli, we believe that our furry friends deserve the very best.
Meet the Owners
Emma & Jon, the heart and soul behind The Dog's Deli, share a deep love for animals. Their extensive experience and dedication to canine care make them your trusted guides in the world of pet nutrition.
Jon: With years of hands-on experience, Jon has an innate understanding of dogs and cats. His commitment to their well-being drives our mission to provide top-quality products.
Emma: As a qualified Canine Nutritionist, Emma brings scientific expertise to our offerings. She ensures that every product meets the highest standards of health and nutrition.
Our Philosophy
At The Dog's Deli, we believe that nature knows best. That’s why we specialise in raw and natural diets for your four-legged companions. Our carefully curated selection includes:
Raw Food: We offer a variety of raw foods to suit every pocket, packed with essential nutrients and enzymes. These meals mimic what your pets would eat in the wild, promoting overall health and vitality.
Natural Treats: Our grain-free treats are made from real ingredients, free from artificial additives. Whether it’s a reward for good behaviour or a simple snack, our treats are both delicious and nutritious.
Premium Wet & Dry Foods: our very own brand, Amigo—a grain-free kibble made locally in Lancashire with fresh, high-quality ingredients. With over 50% meat content, Amigo delivers quality nutrition at an affordable price. We also offer Nutriment steamed and Forthglade for natural wet food options.
Why Choose Us?
Quality Assurance: We source our products from trusted suppliers who share our commitment to quality. Every item undergoes rigorous testing to ensure safety and purity, everything in store is hand picked and tested by the owners.
Health Benefits: A raw and natural diet can lead to improved coat condition, better digestion, and increased energy levels for your pets leading to less and less Vet visits.
Grain-Free: We understand that most pets have sensitivities to grains. Our grain-free options cater to their specific needs.
Personalised Guidance: Have questions about transitioning your pet to a raw diet? Our knowledgeable team is here to assist you every step of the way.
Quality Advice: You can book a consultation online to talk through any health ailments or worries with Emma, our Nutritionist.
Join the Raw & Natural Movement
When you choose The Dog's Deli, you’re not just buying pet food – you’re investing in your pet’s well-being and supporting a small, family run business. Let’s embark on this journey together, providing the best possible care for your furry companions.
Explore our selection today and give your pets the gift of health and happiness! 🐾
OUR STORY
Back in 2016 we decided to embark on a new adventure and we purchased an established Pet Shop called Hudson's Pet Supplies Est. 1938 which had been ran by the same family from opening until their retirement in 2016.
We had a vision, a mission; to educate pet owners in pet health and to introduce Raw Feeding into the area.
Our Raw Feeding Journey started when our, at the time, 6 year old Shih-tzu; Blossom was declining in health, quickly, she refused every "dog food" on the market and lived on boiled ham and cheese, she was quite obviously deficient in Nutrients and after following failing advice from our vets we decided to do our own research. There had to be another way? ...
... Then we discovered Raw Feeding, and it terrified us—raw meat? Salmonella? E. Coli? But we were willing to try anything.
Not wanting to get it wrong, I (Emma) began researching. Running our first business wasn’t challenging enough, so I pursued my first diploma, using Blossom as my guinea pig. What followed was pure MAGIC! We started with pre-made minces, then moved to DIY, adding herbs, veggies, probiotic powders, and Skin & Coat supplements. She started DANCING for her food—dancing! After refusing foods for 6 years, she was now clearing every bowl.
I believe she knew what she needed. In the weeks that followed, her coat grew thicker, her itching reduced, her appetite returned, and her digestion stabilised. My curiosity grew, so I completed a second Level 3 Diploma in Nutrition. Our book collection expanded and still grows—there’s always new research and knowledge. Some of my favorites include:
The Forever Dog, Feeding Dogs, Raw and Natural Nutrition for Dogs, and Canine Nutrigenomics. I recommend any dog owner read at least one to better understand their pet’s physiological needs.
Alongside Blossom, we have Olive, Willow (our pugs), and Nacho (our Rottweiler). They all started their raw journey from weaning, and the health differences are incredible.
Read their Fact Files HERE...
Back to Blossom: we gained 6 beautiful years of her life by switching her to a natural diet. She spent 6 years feeling healthier, truly enjoying her food—it was worth every sleepless night of research. Sadly, we lost Blossom in September 2022 to Mitral Valve Disease, diagnosed in July 2022. We miss her deeply, but we thank her for her loyalty. Without Blossom, we wouldn’t be here today, helping thousands of owners lead their dogs to more natural, holistic lifestyles.
Now in 2025, we’re still serving our local area with Natural Treats, Foods, and Health Supplements, along with free specialised advice from all at The Dog's Deli
After 7–8 years running our shop, our mission remains the same: to educate customers and help them keep happy, healthy pets.
